Ocean Insights – King of the Supply Chain

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Feb 17, 2020

Author: Santosh


Ocean Insights and Pernod Ricard recently presented their Albatross Ocean Freight Visibility Project at the ROI 2020 in Paris where it was one of the finalists in the Kings of the Supply Chain competition. The Albatross project based on Ocean Insights’ Container Track & Trace (CTT) tool is helping to optimize Pernod Ricard’s global supply chain involving 202 users and 25,000 containers transiting the world’s oceans to serve customers in more than 80 countries.

Floriance Crickx, Regional Sales Director, presenting the Container Track & Trace solution at the ROI 2020 event

Until now, our customers had no visibility of their containers until they were contacted by the shipping company.

Mats Eriksson, Supply Chain Manager – The Absolut Company

Besides offering real-time monitoring of all Pernod Ricard’s shipments (regardless of the carrier), the CTT tool centralizes all the relevant information on a single dashboard, facilitates flow control to optimize transport and stock management, and makes analysis of KPIs possible for ongoing process improvement. Thanks to this new level of visibility, Pernod Ricard is also laying the groundwork for more sustainable ocean freight transportation as the available data enables the carbon footprint to be measured and emissions on the various routes taken compared.

Floriane Crickx interacting with visitors at the Ocean Insights’ booth

Mats Eriksson, Supply Chain Manager of The Absolut Company, one of the Pernod Ricard Group’s main brands, explains what he gets out of Ocean Insights’ CTT solution: “Until now, our customers had no visibility of their containers until they were contacted by the shipping company. This was not satisfactory. Now we have a good overview of what is in transit. We receive alerts if a container is stuck or late, and can contact the shipping company to inform our client before delivery.”

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